Reliance Jio has changed how Indians use the Internet in over an year and now, the company is onto something big. Jio announced JioInteract in a press-statement, calling it the world's first Artificial Intelligence (AI) - based brand engagement platform.
JioInteract will allow brands to engage with users through video call centers to address customer care inquiries, video catalogs to show off new products, and virtual showrooms for a life-a-like shopping experience through mobile. The JioInteract is actually VCBaaS (Video Call Bot as a Service) which as Jio claims that it'll be the largest movie promotion and brand engagement platform within a short time.
Jio also claims the auto-learning capabilities of the system which means that it'll learn from user interaction and will improve the service or accuracy over time.
At launch, for now, Jio users will be able to make a video call to Bollywood superstar Amitabh Bachchan anytime during the day, starting today. Bachchan will be promoting his upcoming comedy-drama movie ‘102 Not Out’. Jio says users can ask questions related to the movie even book tickets in real-time through BookMyShow.
How can you access JioInteract?
1. You'll need the MyJio app to access JioInteract so simply download it on your device.2. Click on the 'JioInteract' icon inside the MyJio app.
3. Start a video call with Amitabh Bachchan.
4. You can also share the video calling experience.
Jio has brought such an innovatively-amazing technology for brand engagement which will surely gonna be useful for brands.